Potafo – A Custom-Built Food Delivery App
Potafo is an online food delivery service based in Calicut. Kerala's love of food drives this work. We bring all restaurants together on one platform that offers a variety of options to customers.
Technology Use
 Android |  iOS |  Js |  Angular |
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Project Overview
Potafo, a local food delivery startup, envisioned creating a unique, customer-centric platform to compete in a crowded market. With no existing infrastructure, they approached Softkingo to develop a fully-fledged mobile application from scratch, tailored to meet the demands of local users and restaurants.
The goal was to provide a seamless experience for users and vendors alike, offering a localized alternative to national giants like Swiggy and Zomato.
Challenges
Potafo came to Softkingo with several core challenges:
From Concept to Creation
Potafo needed a platform designed from the ground up that could serve the specific needs of their local market.
Competitive Features
To compete with established players, the app required innovative, user-friendly features and seamless integration with restaurants and delivery partners.
Scalability & Reliability
The platform had to be robust enough to handle a growing user base, dynamic order flows, and real-time tracking without performance degradation.
Real-time Operations
They needed real-time tracking for orders, ensuring transparency and reliability in the delivery process.
Solution by Softkingo
Softkingo took a comprehensive approach, working from ideation to deployment, delivering a feature-rich mobile application customized to Potafo’s market and business model.
Custom App Development from Scratch
User-Friendly Interface & Intuitive Design
Scalability for Future Growth
Key Features Developed
Real-Time Order Tracking:
Users can track their food deliveries in real-time, ensuring full visibility from order placement to doorstep delivery.
Multiple Payment Integration
Secure and convenient payment options, including credit/debit cards, UPI, and cash on delivery (COD), were integrated.
Restaurant and Menu Management
Partnering restaurants have their own dashboards where they can update menus, manage orders, and track sales performance.
Smart Search and Filters
Users can easily browse restaurants by cuisine, location, and ratings, offering a personalized experience.
Push Notifications
Real-time updates on order status, offers, and delivery times help improve customer engagement and retention.
Delivery Partner Module
Delivery personnel have access to their own app module, allowing for route optimization, real-time updates on order status, and earnings management.
Wireframes
Wireframes were used early in the development process to establish the basic structure of the app. In the phase of ideation created wireframes presented information architecture of the future layout.
Our Approach
Like every product of ours, this product was also developed in multiple stages in order to deliver a smooth and flawless app. We are always inclined to deliver a product that holds an exceptional presence in the market. Different stages involved in the development are as follows:
Market Research & documentation
Get to know our client, Comprehending client’s requirement, and Proposing solution
Wireframing & UI Designing
Blueprint structure, Wireframing each screen, and Designing the app
Backend development
Coding the app, Layout main sections, and Client’s feedback
Testing & Go live Marketing
App testing, and 100% bug-free. Get final approval from client, and Deploy(App Launch) to App Stores. Deploy to client’s server, and App available for users
Results
With the successful launch of the Potafo app, Softkingo helped the client achieve significant milestones:
100% Increase in User Base
Within six months of launch, the app saw a doubling of its user base, with thousands of daily active users ordering food via Potafo.
25% Faster Delivery Times
Real-time tracking and automation in the delivery process reduced delays, increasing user satisfaction.
High Retention Rates
The loyalty program and personalized user experience led to a 40% improvement in customer retention and repeat orders.
Operational Efficiency
Restaurants and delivery partners benefited from easy-to-use dashboards and real-time updates, streamlining their workflows.
Ready to transform your restaurant's reach and customer experience?
Partner with us for a seamless food delivery app tailored to your brand. Let's elevate your culinary journey together
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