Eventbrite – Leading Event Management & Ticketing Platform

Find out about upcoming events near you and get personalized recommendations. Stay up-to-date with the latest news on popular events such as concerts, festivals, yoga classes, New Year's Eve or Halloween and networking events.

Technology Use

Android	iOS	Js	Angular

Project Overview

Eventbrite, a global leader in event management and ticketing, sought to create a platform that simplifies how users discover events, get personalized recommendations, and purchase tickets effortlessly. From concerts and festivals to yoga classes and business networking events, Eventbrite wanted to become the go-to app for discovering and attending events of all types.

Eventbrite approached Softkingo to help build a powerful mobile app that would revolutionize how users find, plan, and attend events, while also providing event organizers with an easy-to-use platform for managing ticket sales and event promotions.

Challenges

Eventbrite faced several challenges in building a platform that could handle diverse user needs and manage millions of events worldwide:

Personalized Event Recommendations

The app needed to provide users with relevant, personalized event recommendations based on their interests, location, and event history.

Real-Time Event Discovery

Users expect real-time updates about new events, as well as reminders for upcoming ones. The app had to track the user’s location and offer notifications in real-time.

Streamlined Ticketing Process

The platform had to offer a smooth, quick ticket purchasing experience, including secure payment gateways and digital tickets for easy access.

Organizer Tools

Event organizers needed a feature-rich dashboard to manage ticket sales, attendee lists, and event promotion.

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Solution by Softkingo

Softkingo worked closely with Eventbrite to build a comprehensive event discovery and ticketing platform that serves both attendees and event organizers. Our solution provided a user-centric interface with advanced features for a smooth event experience.

Personalized Event Discovery

To enhance user engagement, we designed a robust recommendation engine that learns user preferences and suggests events based on their past behavior, search queries, and interests. Key features include:

Personalized Home Feed

The app offers a personalized homepage with event recommendations tailored to the user’s tastes, including trending concerts, festivals, yoga classes, New Year's Eve parties, and more.

Location-Based Suggestions

Users can discover events happening nearby with the "Events Near You" feature, which uses location tracking to recommend events based on proximity.

Real-Time Notifications and Updates

Softkingo integrated real-time event notifications to keep users updated about new events, last-minute announcements, ticket sales, and personalized alerts for their favorite types of events:

Reminders for Upcoming Events

Users receive notifications about events they’ve saved or purchased tickets for, ensuring they never miss out on their favorite events.

Curated Recommendations

The app sends notifications about popular events in the user’s area, including major festivals, concerts, and seasonal events like Halloween parties or New Year's Eve celebrations.

Seamless Ticketing & Checkout

Eventbrite's app was designed for quick and easy ticket purchasing. We developed a secure payment gateway for users to buy tickets directly from the app, with support for digital and mobile tickets:

Fast Checkout Process

Users can purchase tickets with just a few taps, with integrated payment options like credit cards, PayPal, and Apple Pay.

Digital Tickets

Attendees can access their tickets from within the app, eliminating the need for physical copies and allowing for easy entry to events.

Organizer Dashboard & Tools

For event organizers, Softkingo created a dedicated event management dashboard within the app that allows them to easily manage events, track ticket sales, and promote their events to the right audience:

Attendee Management

Organizers can view attendee lists, send out event updates, and manage ticket types directly from the app.

Event Promotion Tools

The app provides powerful marketing tools, including promotional codes and social media integration, to help organizers boost event visibility and attract attendees.

Scalable Infrastructure

Given Eventbrite’s global reach, Softkingo developed the app with scalable infrastructure that handles millions of users and events without sacrificing performance:

High-Traffic Event Support

Whether it's a global concert or a local workshop, the platform is built to scale during high-traffic periods, ensuring a seamless experience for all users.

Wireframes

Wireframes were used early in the development process to establish the basic structure of the app. In the phase of ideation created wireframes presented information architecture of the future layout.

Results

Since launching the new app, Eventbrite has seen significant growth and improvements in user engagement and event management:

50% Increase in Event Discovery

With personalized recommendations and real-time updates, users are discovering and attending more events than ever before.

Streamlined Ticket Sales

The quick and secure ticket purchasing experience has led to a 40% increase in ticket sales, reducing drop-offs during checkout.

Enhanced Organizer Efficiency

Real-time notifications and location-based event suggestions have driven up user participation in local and international events.

Higher Event Engagement

Event organizers are using the app’s dashboard tools to manage events more effectively, resulting in better attendee management and more successful events.