TripIt's Case Study

The TripIt app is a travel planner app that helps users organize their travel plans in one place. The app offers a range of features and services that make travel planning easier and more convenient.

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Project Overview

Manage all your plans for free with TripIt, or for about the price of checking in your bags, upgrade to TripIt Pro to get stress-free travel all year long. When you upgrade, TripIt Pro will do all this for you.

Research Findings

Neither the customer nor the taxi driver likes to fight for money. The purpose of the app was to integrate a payment platform and accurately track the amount to be sent for fair fares, taxi rides, and accurate receipts, among other things.

Purpose of The Project

The aim of this project was to create an app that helps people book taxis through the app and get a comfortable ride with just a few clicks. This version of the mobile application has GPS which automatically finds your location at that time and you have to call the taxi after entering the destination.

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Sketching for Visual Design

Our perfect sketching took the imagination from the cloud to the UI screen where we thought about the user experience. Whether it is a novice or a pro, both of them will be able to figure out how the app will work in order to get the result. Moreover, the sketching also allows us to visualize screen to screen interaction that the idea is something that is clear in the UI.

App User Interface Design

Our approach to a mobile UI is more graphical and mainly touch sensitive on a smartphone device. Beit a tablet or smartphone that allows the user to interact with the apps of the device functions and content.

CRAFTING THE EXPERIENCE

As soon as the wireframes were created, we shared them with users in order to clarify the most vital aspects of the application. We uncovered that the major tasks wanted to be able to accomplish without the access to desktops. After that, we fully modified the wireframes based on the feedback as well as the available data we collected during the testing on users.

MONITORING THE PIPELINE ACTIVITY

Our rigorous testing found out that the metrics played a key role in enhancing user experience. Our well designed wireframes make it easy for the users to see what pages their leads are viewing.

Wireframes

Wireframes were used early in the development process to establish the basic structure of the app. In the phase of ideation created wireframes presented information architecture of the future layout.

Results

The TripIt app has been well-received by users and has received positive reviews for its ease of use and convenience. It has also won several awards, including the Webby Award for Best Travel App.

END DELIVERABLES

We delivered a food ordering and delivery app exceeding the expectations of the client.

PRODUCT RESPONSE

The product has been receiving great customer engagement.

EDGE OVER COMPETITORS

Client’s business got high recognition in their locality standing above competitors.

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