Swaine London SEO Case Study
Technical SEO•On-Page SEO•Content Strategy•Link Building
We helped a prestigious British luxury brand strengthen its organic search presence, improve visibility across high-value product categories, and attract more qualified visitors.
+185%
Organic Traffic
+138%
Keywords Ranked
+92%
Top 10 Keywords
+76%
Organic Revenue
Organic Traffic Growth
Before
18,420
Visits/Month
After
48,600
+900%Visits/Month
Client Overview
The Challenge
Swaine operates in a highly competitive luxury eCommerce market where brand reputation alone is not enough to capture non-brand search demand.
Our SEO Strategy
A comprehensive SEO programme was developed around Swaine's heritage, product portfolio and commercial search opportunities.
Technical SEO
Improved crawlability, indexation, site architecture, canonical signals, structured data and Core Web Vitals across important sections of the website.
On-Page SEO
Refined page titles, meta descriptions, headings, product/category content and internal linking to strengthen relevance for target search terms.
Keyword Research
Identified high-intent search opportunities across luxury leather goods, briefcases, luggage, hats, umbrellas and British-made accessories.
eCommerce SEO
Strengthened category and product-page SEO to increase visibility for commercially valuable searches and improve the path from discovery to purchase.
Content Strategy
Created content opportunities around British craftsmanship, luxury accessories, heritage, product guides and customer search intent.
Before vs After Results
Real improvement. Real results.
18,420
Monthly Organic Traffic
2,180
Ranking Keywords
286
Keywords in Top 10
-
Organic Revenue
48,600
Monthly Organic Traffic
5,188
Ranking Keywords
549
Keywords in Top 10
-
Organic Revenue
SEO Performance Dashboard Dashboard
Organic Traffic
+164%
18,420 → 48,600
Total Keywords
+138%
2,180 → 5,188
Top 10 Keywords
+92%
286 → 549
Organic Revenue
+76%
245 → 1,009
Organic Transactions
+68%
18 → 74
Keyword Ranking Growth
66K
1.34M
Technical SEO Improvements
Issues Found
68
Critical & Major Issues
Issues Fixed
68
100% Resolved
Content Growth
Before
32
Indexed Pages
After
118
Indexed Pages
Business Impact
SEO that drives real business results
+214%
Organic Leads
+68%
Conversion Rate
+143%
Revenue from Organic
-37%
Cost Per Lead
What Our Client Says
Softkingo’s SEO strategy delivered impressive results for Swaine London. We saw strong growth in organic traffic, rankings, and conversions. Highly recommended for their expertise and professionalism.
Swaine London
MarketingTeam
Tools & Technologies
Google Search Console
Google Analytics
Keyword Planner
Google Tag Manager
SemRush
Screaming Frog
ahrefs
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