How We Boosted Engagement by 300% on Social Platforms
See how our strategic social media approach helped National Van Lines strengthen brand awareness, increase audience engagement and generate more moving enquiries.
Industry
Moving & Logistics
Duration
On-Going
Services
Social Media Marketing
STRONGER EVERY DAY
3,275 likes
Brand Growth
300%
Engagement Increase
185%
Increase in Engagement
140%
Increase in Reach
4.8K+
New Followers Gained
2.4X
Increase in Website Traffic
95%
Increase in Leads
120%
Increase in Conversions
Project Overview
See how our strategic social media approach helped National Van Lines strengthen brand awareness, increase audience engagement and generate more moving enquiries.
The Challenge
- Inconsistent posting across social platforms
- Limited engagement and community interaction
- No clearly defined visual identity
- Low awareness among potential customers
- Limited variety in social media content
- Moving services were not presented effectively
- Seasonal marketing opportunities were being missed
Our Solution
We created a structured social media strategy focused on brand visibility, customer education and lead generation.
- Audience and competitor research
- Monthly content calendar planning
- Platform-specific content strategy
- Branded graphics and animations
- Moving tips and educational posts
- Seasonal moving campaigns
- Regular performance reporting
Platforms Managed
Tools & Technologies
Meta Business SuiteHootsuiteCanvaAdobe Creative SuiteGoogle AnalyticsSEMrushResults Overview
Engagement
14.6K
Reach
58.4K
Followers
11.2K
Website Visits
4.1K
Leads Generated
285
Revenue
$18.5K
Key Achievements
175%
Increase in Engagement
140%
Increase in Reach
4.8K+
New Followers Gained
2.4X
Increase in Website Traffic
95%
Increase in Leads
120%
Increase in Enquiries
Top Performing Content
post
Seasonal Moving Post
2.1KEngagement
reel
Animated Brand Post
Engagement
story
Engagement
Softkingo helped us create a more consistent and professional social media presence. Their creative content, animations and strategic approach strengthened audience engagement and presented our moving services more effectively.
National Van Lines
Moving & Logistics Services
Next Steps
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