Boo: Dating and Social App
Boo is a dating and social app that matches like-minded friends and partners using personality psychology like MBTI and Enneagram, with deep profiles, interests, and compatibility insights.
Team Size
06 People
PM / TL / Devs / Designers / QA
Timeline
80 Days
Design + Development + Testing
About Client
Derek Lee Founder
from United States
DM SANS
#4EDCD8
Primary
#f7bb1c
Secondary
#e2c2c2
Accent
Technology & Tools
Project Overview
Boo is a dating and social app built for people who value deep, meaningful connections. Instead of relying only on photos and swipes, Boo uses personality psychology—including MBTI and Enneagram—to match users with like-minded friends and potential partners. With detailed profiles, shared interests, and compatibility insights, Boo helps users connect based on who they truly are. Softkingo partnered with Boo to create a platform that feels authentic, engaging, and emotionally intelligent, encouraging users to form genuine relationships.
Project Requirements
The client approached Softkingo with the following key goals:
▸Personality-Based Matching
Use frameworks like MBTI and Enneagram to connect like-minded users.:
▸Deep User Profiles
Allow users to express their personality, interests, and values in detail.:
▸Compatibility Insights
Provide clear, helpful insights that explain why two users match well.:
▸Intuitive User Experience
Keep the app simple, welcoming, and easy to navigate.:
▸Privacy & Data Security
Protect sensitive personal and psychological data.:
▸Scalable Architecture
Support a growing global user base without performance issues.:
▸Engagement Features
Encourage meaningful interaction through thoughtful design and messaging tools.:
Goals & Objectives
- ▸Help users build meaningful friendships and romantic connections
- ▸Use personality psychology (MBTI and Enneagram) to improve match quality
- ▸Encourage authentic self-expression through deeper profiles and interests
- ▸Create a safe, welcoming, and emotionally thoughtful user experience
- ▸Move beyond swipe-based matching to focus on real compatibility
- ▸Support long-term engagement and community-driven connections
The Challenges
Designing Boo came with unique challenges. Personality-based matching required translating complex psychological models into an experience that felt simple and approachable for everyday users. The app needed to encourage users to share more about themselves without making the process feel overwhelming. Balancing emotional depth with usability was critical, as users expect a smooth, enjoyable experience while forming personal connections. Additionally, maintaining user trust and privacy was essential, as profiles and interactions are deeply personal.
The Solution
Softkingo approached Boo with a strong focus on human connection and thoughtful design. Personality frameworks like MBTI and Enneagram were seamlessly integrated into the onboarding and matching process, making them easy to understand and engaging. We designed rich user profiles that highlight personality traits, interests, and values, helping users express themselves more authentically. Compatibility insights guide users toward connections that feel natural and aligned. The interface was crafted to feel warm, inclusive, and intuitive, encouraging interaction without pressure. A secure and scalable backend ensures user data remains protected while supporting a growing global community. Together, these solutions transformed Boo into a platform where connections feel intentional and meaningful.
How Your App Looks When It Is Ready
User App Features
Results Delivered
- ▸Users report higher-quality matches based on shared personality traits
- ▸Deeper profiles lead to more meaningful conversations
- ▸Strong user engagement driven by thoughtful compatibility insights
- ▸Positive feedback on the app’s authentic and welcoming experience
Looking to build a social or dating app that prioritizes real connections?
Get in touch with us today and let’s create an experience users truly connect with.
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